qasr
Qasr: Bringing Middle Eastern Elegance to Life Through Visual and Digital Storytelling
Qasr offers an authentic Middle Eastern dining experience in Singapore, combining rich flavors with a warm, inviting atmosphere. As a resident social media consultant, my role at Qasr encompassed social media strategy, creative direction, photography, video production, and graphic design. Together, we crafted a digital narrative that highlights Qasr’s culinary heritage, ambiance, and commitment to quality.
Shaping Qasr’s Social Media Identity
Through strategic social media management, I helped establish a strong, cohesive online presence for Qasr that resonated with its audience. By developing a content calendar featuring signature dishes, events, and cultural highlights, the strategy encouraged engagement and showcased Qasr’s unique blend of traditional and contemporary Middle Eastern dining.
Creative Direction, Photography, and Video Production
The creative direction for Qasr’s content emphasized the restaurant’s dedication to authentic flavors and elegance. Through photography, I captured the vibrant colors, textures, and intricate details of each dish, from mezze platters to grilled specialties. Video production added a dynamic layer to the storytelling, offering viewers a glimpse into the preparation process, the ambiance of the dining space, and the care that goes into each plate.
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Graphic Design for a Cohesive Brand Experience
As part of my role, I provided graphic design that complemented the visual and digital identity we crafted for Qasr. From promotional materials to social media graphics, the designs reflected the brand’s aesthetic and aligned with the overall strategy, ensuring consistency across all platforms.
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Building a Lasting Brand Presence
This collaboration with Qasr was an opportunity to highlight the restaurant’s Middle Eastern roots through a carefully curated mix of visual storytelling, digital strategy, and design. The result is a digital presence that connects with audiences, celebrating Qasr’s commitment to quality and cultural authenticity.