Crafting Stories & Building Brands in Singapore’s Food & Beverage Scene for 25+ Years

For almost three decades, I’ve been deeply immersed in Singapore’s dynamic food and beverage industry, helping businesses grow through thoughtful marketing strategies and creative storytelling. My work blends strategy, creative direction, and hands-on execution to bring each brand’s identity and message to life.

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I’ve had the privilege of working with some of the most exciting and respected names in the industry, collaborating closely with owners and senior leaders to develop ideas that resonate. From big-picture marketing plans to the smallest design detail, I aim to create work that feels authentic and impactful.

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Photography and videography are personal passions of mine. Every photo or video you see here is something I’ve produced, directed, shot, and edited myself. Capturing the beauty of food, spaces, and experiences is more than part of my job—it’s what I love to do.

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At the heart of it all, I’m driven by the desire to connect people with stories and experiences they’ll remember. Whether it’s a bold rebrand or a simple moment of deliciousness captured on camera, I’m here to make it happen.