Tonic, located within the JW Marriott Hotel Singapore South Beach, is a distinguished gin bar renowned for its extensive selection of over 100 premium gins from around the world. The bar offers a sophisticated and intimate setting, making it an ideal spot for both pre-dinner drinks and nightcaps.
In collaboration with Tonic, I provided creative and art direction, video production, and photography services to authentically represent the bar's offerings and ambiance.
Creative and Art Direction
Aligning with Tonic's philosophy of offering a refined gin experience, I directed creative efforts to produce visuals that encapsulated the bar's essence. The focus was on highlighting the extensive gin selection, the artistry of gin-based cocktails, and the bar's elegant interior design.
Video Production
Through video production, we captured the meticulous preparation of signature gin cocktails, showcasing the expertise of the bartenders and the quality of ingredients used. The videos also highlighted the bar's ambiance, providing viewers with an immersive glimpse into the Tonic experience.
Photography
The photography emphasized the aesthetic appeal of Tonic's offerings, capturing the vibrant colors of the cocktails, the intricate details of the garnishes, and the inviting atmosphere of the bar. These visuals were crafted to convey the sensory experience of enjoying a drink at Tonic.
This collaboration with Tonic provided an opportunity to narrate a story of mixology excellence and sophisticated ambiance, reflecting the bar's mission to provide an unparalleled gin experience in Singapore.