Maetomo Japanese cuisine Kaiseki & Sushi, located within Singapore's Sheraton Towers Hotel, offers an authentic Japanese dining experience that harmoniously blends traditional techniques with modern elegance. Under the guidance of Chef Maetomo, the restaurant presents meticulously crafted dishes that highlight the delicate flavors of seasonal ingredients.
In collaboration with Maetomo, I provided creative and art direction, photography, and video production services to encapsulate the restaurant's refined ambiance and culinary artistry.
Creative and Art Direction
The creative direction aimed to reflect Maetomo's philosophy of "WASHOKU," the traditional Japanese dining concept that emphasizes harmony and balance. By focusing on minimalist aesthetics and subtle elegance, the visual narrative was crafted to mirror the restaurant's serene atmosphere and the intricate presentation of its dishes.
Photography
Through photography, the goal was to capture the essence of Maetomo's Kaiseki and Sushi offerings. Each image highlights the meticulous attention to detail, from the artful plating to the vibrant colors of seasonal ingredients. The photographs aim to convey the sensory experience of dining at Maetomo, inviting viewers to appreciate the visual beauty of Japanese culinary traditions.
Video Production
The video production provides an immersive glimpse into the dining experience at Maetomo. By showcasing the chef's precise techniques, the ambiance of the dining space, and the progression of a Kaiseki meal, the video narrates the story of Maetomo's dedication to authentic Japanese cuisine. The visual storytelling captures the essence of the restaurant, offering viewers a virtual journey through its culinary offerings.
This comprehensive visual approach aims to present Maetomo as a sanctuary of Japanese fine dining in Singapore, where tradition meets modernity in a harmonious culinary experience.