noka
NOKA by Tippling Club: Showcasing Chef Ryan Clift's Modern Japanese Cuisine
NOKA by Tippling Club, situated atop Funan Mall, offers a unique dining experience that blends modern Japanese cuisine with fresh produce sourced directly from its adjacent urban farm. Helmed by award-winning Chef Ryan Clift, known for his innovative and ultra-progressive cuisine, NOKA presents a playful and fresh approach to Japanese dining.
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As the resident consultant for social networks, I spearheaded the development and execution of comprehensive social media strategies, creative direction, video production, and photography to authentically represent NOKA's innovative concept and culinary excellence.
Crafting NOKA's Digital Presence
In my role, I devised and implemented social media strategies that highlighted NOKA's unique farm-to-table approach and modern Japanese dishes. By curating content that showcased seasonal menus, behind-the-scenes glimpses of the urban farm, and the restaurant's serene ambiance, we fostered an engaging online community that resonated with both local and international audiences.
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Creative Direction and Visual Storytelling
Aligning with NOKA's philosophy of sustainability and innovation, I directed creative efforts to produce visuals that encapsulated the restaurant's essence. Through photography and video production, we captured the meticulous preparation of dishes, the lush greenery of the rooftop farm, and the harmonious dining environment. These visuals not only showcased the culinary artistry but also emphasized NOKA's commitment to fresh, locally sourced ingredients.
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Building a Cohesive Brand Identity
By integrating strategic social media management with compelling visual content, we established a cohesive brand identity for NOKA. This approach not only highlighted the restaurant's unique offerings but also communicated its dedication to sustainability and culinary innovation, positioning NOKA as a pioneer in Singapore's dining scene.
This collaboration with NOKA was an opportunity to narrate a story of culinary excellence and environmental consciousness, reflecting the restaurant's mission to provide an unparalleled dining experience that connects guests with nature and Japanese gastronomy.